Description
There has never been a more exciting time to work in the public relations profession. Thanks to the internet organisations who are able to engage with markets directly in a two-way conversation. But there is a growing chasm between those individuals that have the skills and expertise to work in this new market, and those that do not. The Chartered Institute of Public Relations (CIPR) created the Social Media Panel in 2010 to provide guidance to the Institute, its members, and the wider profession. Since then it has been at the forefront of helping practitioners tackle the shift that is taking place in the profession through leadership, guidance and training. Share This is a development of the digital leadership provided to the profession by the CIPR. The book covers 26 different areas of development in the profession written by industry leading practitioners. This practical handbook has been created by the Chartered Institute of Public Relations (CIPR) Social Media Panel which provides leadership and guidance to the Institute, its members and the wider public relations profession. The CIPR is the professional body for UK public relations, providing access to training, learning and development, events, news and research. For further information please visit: http://www.cipr.co.uk